Sodium Fluoride and Arctic Lichen

20 Jul 2012

I sometimes wish it were my job to come up with the pseudoscience that is so prevalent on marketing material, especially for pharmaceuticals.

Toothpaste that contains moss and lichen? Whether or not it actually helps, the juxtaposition of “moss” with calcium ions motivated me to grab this shot while brushing my teeth.

I particularly like the chart to the right which shows pain varying over time.

Here’s another example. I can safely show you this excerpt from one of my household bills, because it contains so little useful information, and the information it does contain is practically impossible to discern.

Sometimes, a sentence speaks a thousand pictures.

Tags: data, infographic, pseudoscience