Pages tagged “seo”


08 Oct 2012

URL shuffling and Google juice

I thought I’d write up something I did at work today, in case it’s useful to other “webmasters”. We have a site which, through evolution, history and multiple editors, has ended up with a cluttered URL space. It happens. This is a worthwhile thing to do for tidiness, to enable future redesigns, and to ensure good navigation (and hence Googlability). I was keen to do it in a way that maintained existing links, and in a way which would preserve search engines' knowledge of our pages.

Full post